What Are the Most Popular Deliverables for Brand Deals/Campaigns?
When a brand reaches out, the fastest way to win the deal is to propose the right deliverables with zero ambiguity. This guide explains what are the most popular deliverables for brand deals/campaigns, what each one includes, how they’re measured, and how to pick the best mix for your next proposal.
TL;DR
- Short-form vertical video, story frames, in-feed posts, and YouTube integrations are the most requested deliverables today.
- UGC ad creative (you create content the brand uses on their channels) is surging because it scales paid ads.
- Your base price covers creation + organic posting; charge add-ons for usage rights, whitelisting, exclusivity, and rush.
- Bundle deliverables by goal (awareness, clicks, sales) and timeline to increase average deal size.
- Always lock down the approver, posting windows, and usage term/territories in your SOW.
What Counts as a “Deliverable”?
A deliverable is a clearly defined content asset or action you’ll produce and submit. It should specify the format, length, placement, posting window, and review rounds. Your contract may group multiple deliverables into a bundle (e.g., one short-form video + three story frames + a link-in-bio for 48 hours).
The Most Popular Deliverables for Brand Deals/Campaigns
You can stay platform-agnostic and still be clear. Use neutral names and list examples in parentheses.
1) Short-Form Vertical Video (Reel/TikTok/Shorts)
What it is: 10–60s vertical video posted on your channel(s).
When to use: Launches, product demos, trends, before/after moments.
Scope add-ons: Hook options, captions/subtitles, multiple cuts, alternate ratios.
Measurement: Views, completion rate, saves, clicks.
Tip: Price cross-posting and paid usage separately.
2) Story Frames (Ephemeral Slides)
What it is: A sequence of slides with native link stickers or tags.
When to use: Timely promos, limited offers, swipe-up funnels.
Scope add-ons: Number of frames, link placement, pin/highlight for X days.
Measurement: Impressions, taps, link clicks.
3) In-Feed Photo/Carousel
What it is: 1–10 images with caption, tags, and optional link in bio.
When to use: Lifestyle/editorial imagery, step-by-step carousels.
Scope add-ons: Photographer credit, alternate crops, carousel variants.
Measurement: Reach, saves, comments, profile visits.
4) Long-Form or YouTube Integration
What it is: 45–120s segment inside your video or a dedicated review.
When to use: Considered purchases, tutorials, SaaS walkthroughs.
Scope add-ons: Dedicated vs. integrated, chapter markers, links, pinned comment.
Measurement: Views, watch time, CTR, code usage.
5) UGC Ad Creative (Creator Doesn’t Post)
What it is: You produce assets for the brand to post on their channels/ads.
When to use: Brands running paid social needing fresh creative.
Scope add-ons: Raw files, multiple hooks, green-screen, voiceover, alt endings.
Measurement: CPA/ROAS when used in ads (brand provides).
6) Livestream / Live Shopping
What it is: 30–90 min live demo, Q&A, or shopping session.
When to use: Product launches, seasonal pushes, affiliate events.
Scope add-ons: Co-host, product seeding, agenda, replay clipping.
Measurement: Peak concurrents, comments, revenue if shoppable.
7) Newsletter Placement
What it is: Sponsored section in your email with image, copy, link, and disclosure.
When to use: Niche audiences, B2B tools, education products.
Scope add-ons: A/B subject lines, hero placement, dedicated send.
Measurement: Opens, clicks, conversions (with UTM codes).
8) Blog/SEO Review
What it is: On-site review or tutorial optimized for search.
When to use: Evergreen products with search demand.
Scope add-ons: Screenshots, schema, update window.
Measurement: Rankings, organic clicks, assisted conversions.
9) Podcast Host-Read / Guest Segment
What it is: 30–60s host-read or a 5–10 min interview segment.
When to use: Trust-driven categories, services, education.
Scope add-ons: Pre/mid/post-roll, show notes links, clip for social.
Measurement: Promo code usage, unique URL visits.
10) Giveaway/Contest Facilitation
What it is: You host a compliant giveaway to drive follows/comments/emails.
When to use: Community growth, launches, seasonal events.
Scope add-ons: Prize sourcing, rules, winner verification, recap content.
Measurement: Follower delta, entries, email sign-ups.
Bundles That Brands Love
- Awareness Boost: 1 short-form video + 3 story frames + 30-day link-in-bio.
- Performance Push: 1 UGC ad pack (3 hooks) + 1 short-form posted + 2 reminder stories.
- Consideration Kit: YouTube integration + carousel + 2 stories + pinned comment.
Beginner: Offer two clear bundles with fixed inclusions.
Intermediate: Add optional paid-usage and whitelisting line items.
Advanced: Pitch a monthly retainer (UGC ad pack + posting + reporting).
Add-Ons That Change the Price (Charge Separately)
- Paid usage license: term, territories, channels.
- Whitelisting/Spark: brand runs ads from your handle.
- Exclusivity: category + duration.
- Raw files & alternate edits: number of cuts, captions, aspect ratios.
- Rush fee: delivery under X days.
- Reminders & reposts: extra story frames or re-share windows.
- Translation/subtitles: languages and style.
How to Choose Your Deliverable Mix
- Define the goal: awareness, mid-funnel, or performance.
- Match the format: short-form for reach, long-form for education, stories/newsletters for clicks.
- Check timeline & inventory: live events need lead-time; YouTube requires scripting and edits.
- Layer proof points: add UGC creatives for ongoing testing.
- Protect margins: cap revisions, set posting windows, specify usage in writing.
Template (SOW): “Creator to deliver 1 short-form vertical video (30–45s) posted by [date] + 3 story frames within 24 hours. Organic usage only. 1 round of revisions. Optional: Paid usage 3 months (IG/TikTok, US/UK) + whitelisting 30 days at additional fee.”
Conclusion
The winners in brand deals combine popular deliverables with clean scopes and priced add-ons. Lead with short-form or stories for reach, add UGC for scale, and use long-form, newsletters, or blogs for depth. Lock the details in your SOW and your campaigns will run smoother—and pay better.
